The mobile landscape has changed in recent years. The entire landscape has shifted primarily due to the changes underwent in consumerism itself. More people than ever before are utilizing their own mobile devices to search for products, reviews, and more. As a result, it is becoming much more competitive in this industry. As a marketer, mobile is where you want to be. It is a very powerful place for you to be able to easily and securely connect with your audience. With that being said, mobile is such a personal platform and medium. Therefore, you will want to be sure that you are not making the wrong mistakes with your mobile app marketing. Below, we will be going over some of the top tips for mobile app marketing. You can also go to knowledgeidea.com for other online marketing ideas.
Tips For Marketing An App:
1. Don’t Treat It As An Extension Of The Desktop.
This is one of the biggest mistakes that a lot of marketers make with their applications. Too many mobile experiences are simply smaller versions of a brand’s desktop version. You want to make sure that you are designing the mobile app and marketing it as a unique experience. A mobile app is an entire different vehicle to experience different things. Therefore, it should be treated differently when it comes to how it is designed and even the way in which you market it.
The best way to ensure that you do it correctly is by optimizing your app to meet mobile specifications with large buttons and better visual appeal. Along with this, you will want to make sure that you make everything clear as to what the user should be doing.
2. Have Everything Available.
Another major thing that you are going to want to do when it comes to marketing your mobile application is make sure that everything is available. Even though your website’s landing page should not necessarily be a forced advertisement for your mobile application, your customers and prospective customers should know that there is a mobile optimized version that is available for download. You will want to point them to the right place to download your app without getting too intrusive about it.
3. Utilize Various QR Codes.
If you are going to be marketing your mobile application, you will want to send out QR codes which will take the mobile user directly to their respective mobile store to download your application. By doing this, you are going to make it much easier for them to find your application. The best way to ensure that you are able to incentivize them to do these tasks, you should try to provide them with a good amount of incentive to do it. This can be done by adding a simple freebie or something that they get in return for downloading the application.
By following the tips above, you should be able to effectively market your mobile app in a much better and more efficient way than you would be able to otherwise.